Oscar Rojas

Oscar Rojas

Design Engineer · Founder

Hi, I'm Oscar. I live in San Francisco and I'm the co-founder and CEO of Superworker. Previously, I co-founded 2 YC-backed companies: Nara (W22, acquired) as CPO and Wabi (S21) as CEO, and then built AI agents at Founders Inc and Rappi.

I've led product as a founder and love being hands-on, from figuring out what people need to designing and shipping something they'll actually use.

I’m curious and love learning about all kinds of things, from science and art to sports and history. Finding connections between them helps me be more creative. I admire people who care deeply about what they do and put in the time to master their craft. I think they have a lot in common, no matter their field.

Work

Co-founder & CEO, SuperworkerAI CMO for ecommerce brands. It finds ways to grow your store and does the work.2025 - NowAI Consultant, RappiAI agents for the merchant division2024 - 2025Studio Founder, Founders, IncShipping AI agents and experiments2024 - 2025Co-founder & CPO, Nara YC W22 (acquired)AI sales & support agent for ecommerce brands2023Co-founder & CEO, Wabi YC S21 (formerly Bluu)Shopify for the creator economy2022

Projects

AI SpreadsheetsA spreadsheet for the AI era. An easier way for you and AI agents to work together on data.
AI Data AnalystA data analyst inside a Notion-like editor that turns questions into insights.
ToriA friendly AI voice companion for seniors.AI Agent for ReservationsAn AI agent that books tennis courts in SF for you.AI Nutrition AssistantAn AI nutrition assistant on iMessage.

Side projects

Command SupervisorExplains and approves Claude & Codex shell commands for non-technical users.Personal AI TutorExplains any concept with analogies, on demand.Skeuomorphic explorationA visual exploration of skeuomorphic UI.PreguntaA conversational search engine like Perplexity, built with GPT-3 before Perplexity or ChatGPT existed.GPT-3 side projects before ChatGPTAn Atomic Habits planner and a Notion Chrome extension, built with GPT-3 before ChatGPT launched.How I learned to code before AIRebuilding Airbnb, Google, and Hulu to teach myself front-end.

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